Paris Saint-Germain is not only a football club; it’s a global brand, which is what the Qataris have turned the Ligue 1 side since taking over in 2011. The capital club has crossed the boundaries of the sport with various partnerships, such as the one with Jordan Brand.
Often you’ll see any PSG-Jordan merchandise in mainstream media, whether it’s due to another athlete or musician wearing a kit, t-shirt, sweatpants, or shoes.
In an interview with Le Parisien, former PSG striker Nicolas Anelka spoke about the changes the French giants had gone under the ownership and what is different from when he was at the club.
“It has become a very big club and a global brand, which was not the case before the Qataris. When Messi signed, it was extraordinary. Bringing him here means that PSG has passed everyone else. It is the European club that everyone loves,” Anelka said.
There’s no denying the PSG has become a significant force in European football. However, they’re missing that European title, preferably the UEFA Champions League trophy, and for Anelka, the pressure is now on his former club to secure that crown jewel with Messi now in the fold.
“What are they missing? The European title. The pressure is enormous because now everyone thinks that with Messi, it’s almost won. But football is not just stacking the stars,” Anelka said. “And this team needs time to get along well, especially the attackers. It doesn’t happen in three matches, and it also depends on what the guys have in mind.”