Paris Saint-Germain and Jordan Brand: A Partnership in Limbo?

Conflicting reports surround the continuation of the partnership between Paris Saint-Germain and Jordan Brand, which has been in place since 2018. While both parties have been linked for several years, a report on Friday indicated that the collaboration will end soon.

Foot Mercato’s Sébastien Denis reported that Nike and Jordan will conclude their collaboration with PSG at the end of the 2025-26 season, signaling the end of the Jordan-PSG partnership. 

It’s important to note that this decision does not impact the ongoing Nike deal, which runs until 2032. Additionally, the conclusion of the Jordan collaboration with PSG marks the end of their partnership with an English club.

The initial report notes that Nike and Jordan have terminated the Jordan-PSG collaboration after the 2025-26 season, citing dwindling sales. The decision is primarily attributed to PSG’s disappointing performances in the Champions League and the recent departures of Neymar and Lionel Messi from Paris.

However, there was additional information debunking the initial report. La Source Parisienne reported that PSG and Jordan will continue their collaboration without interruption, dispelling false rumors.

Furthermore, Nike and Jordan are exploring the possibility of partnering with an English club, extending their reach beyond Paris.

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