Paris Saint-Germain losing Lionel Messi, Neymar Jr., and Marco Verratti gave them a hard blow regarding the financial side. The trio brought in many sponsorships, both locally in France and internationally.
However, Le Parisien notes that, from a business perspective, Kang-In Lee compensates for Neymar, Messi, and Verratti’s departures. The South Korean arrived this past summer from RCD Mallorca and has become a hit in Paris.
🚨 D’un point de vue business, les départs de Neymar, Messi, Verratti and co sont compensés par Kang-In Lee ! Le Coréen amène une nouvelle audience.
Cette saison pourrait même être plus profilique que la saison dernière. 🤑
(Le Parisien) pic.twitter.com/PB3fyHLQQg
— PSG COMMUNITY (@psgcommunity_) January 30, 2024
According to the French media outlet, the South Korean brings a new audience, and this 2023-24 season could even be more prolific than the last campaign. If Lee can continue his success on the pitch, there’s no denying that there will be more sponsors coming from Asia.
Last summer, with Lee’s arrival, PSG quickly pivoted to South Korea as part of their tour that initially had only Japan. Should Lee turn himself into a star, and with Son Heung-min nearing the end of his prime years, the PSG star could become the next face of his national team.
As a result, sponsors could be coming soon.