Next season, Paris Saint-Germain will have some new sponsors on their kits heading as they’ll be saying goodbye to Accor. On Thursday, the capital club announced that it had reached an agreement with GOAT, an online lifestyle brand.
The agreement is for three seasons and is worth nearly €50-million. Along with GOAT, RMC Sport confirms the discussions between the Parisian management and the company Qatar Airways around a sponsorship contract.
Exchanges continue between the airline and the current leader of the French championship. Qatar Airways could thus replace ALL-Accor Live Limitless as PSG’s main jersey sponsor. This file between PSG and Qatar Airways is “being finalized.”
Les Parisiens had a sponsorship deal with Emirati group Fly Emirates for over a decade between 2006 and 2019 and Accor Hotels for three years. The capital club will be reportedly welcoming another air, one familiar with Lionel Messi, which might be the driving force.
Suppose the sports revolution has not yet been launched after the failure against Real Madrid in the Champions League. In that case, Paris is indeed active behind the scenes to ensure its economic future.