Paris Saint-Germain has struck a new sponsorship deal with Cernucci, a London-based jewelry company that draws inspiration from the hip-hop culture, per Hype Beast.
Cernucci has jumped into business with various clubs in the Premier League, working with Chelsea, Manchester City, and Liverpool; however, it’s now heading to France.
The pendant is a symbol that helps celebrate the club’s list of accomplishments but does it in an innovative and modern way that sees sports and fashion blended.
When it comes to the cost, the pendent is £75 (approximately $103). The Cernucci x PSG pendant is available now from the brand’s online website.