On the same day that Paris Saint-Germain defeated Club Brugge at the Parc des Princes to punch their ticket to the knockout stage of the UEFA Champions League, the club released their annual report for the 2018-19 season.
In the forward before the actual report, club president Nasser Al-Khelaifi talks about the progress the club has made both on and off the pitch. In terms of marketing, PSG signed its two biggest sponsorship contracts in its history with Nike and ALL last season. In addition, 12 new partners joined PSG on a long-term basis.
On the pitch, the club suffered another defeat in the Round of 16 of the UEFA Champions League last season but they did win their eighth Ligue 1 championship, which brings the trophy total to 21 since the Qatar Sports Investments takeover in 2011.
The report is packed with information but here are the figures that caught my eye:
€146.8 million in social security contributions (taxes). This figure is up from €134.5 in the previous season.
47,300 average spectators per game with 55 consecutive games sold out. In total, 1.23 million spectators attended the Parc des Princes last season.
In terms of sponsorships, PSG’s total revenue was €149.7 million, a huge increase from 2017-18 where PSG had revenue of €94.1 from sponsorships.
Jersey sales continue to be impressive for PSG as well. Last season, the club sold 199,169 jerseys (home, away, and third) from its network of stores last season. That was down from the previous year (226,171) but that can be attributed to the arrival of Neymar Jr. and Kylian Mbappé. Revenue from merchandising revenue in 2018-19 was €60.4 million, an increase from last year’s €55.3 million.
The Jordan partnership continues to be a monumental marketing win for Paris Saint-Germain. The club sold 40,000 shirts the first weekend they were available for purchase according to Le Parisien and for the first time ever, more than a million PSG x Jordan shirts were sold worldwide.
🔥 The new @PSG_English’s @Jumpman23 kit is here!
What are your thoughts? #PSGxJordan pic.twitter.com/1s7QceMHd5
— Dugout Asia (@DugoutAsia) September 13, 2018
You can read the full report here.
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