Paris Saint-Germain is expanding its presence in online trading through a new sponsorship deal with MENA-focused brokerage firm CFI Financial Group.
FinanceFeeds reports that CFI Financial will officially become the trading partner of the French football club through a lucrative multiyear sponsorship that will last until June 2026.
PSG is pursuing ways to increase its merchandising revenues to align with UEFA’s Financial Fair Play Regulations. The partnership’s specific financial terms remain undisclosed at this time.
“We are delighted to welcome CFI as one of our exclusive international partners,” Marc Armstrong, Chief Revenue Officer of PSG, said. “We share the same ambitions to offer our respective fans and clients increasingly unique and innovative experiences.”
Over the three seasons of the partnership, the Dubai-based broker will increase its visibility due to their association with PSG. This involves branding opportunities such as showcasing its name on the LED Overlay during international broadcasts in essential regions.
CFI recently sponsored Italian giant AC Milan as their new official online trading partner. In November, the Serie A side established a new office in Dubai as part of their strategic plan to expand internationally.
