Becoming a globally recognizable brand off the pitch is essential for Paris Saint-Germain. As a result, the capital club often invites other athletes or celebrities to the Parc des Princes; this was Lando Norris.
PSG recently uploaded a video of the Formula 1 driver taking several moments while on the ground at the Parc des Princes. From dribbling the ball to thanking the club for this moment, it was another opportunity to cross-promote itself with F1 fans.
Watch the clip below:
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Formula 1 driver @LandoNorris was our special guest at the Parc des Princes for #PSGFCM ❤️💙pic.twitter.com/qsTstJdMYP
— Paris Saint-Germain (@PSG_English) December 23, 2023
