Messi Replacement? PSG Benefits from Kang-in Lee with Latest Sponsor

Lionel Messi might be gone, and with him, some advertisers. However, could Paris Saint-Germain have stumbled upon another player that could bring in new and possibly keep sponsors for them?

When Messi signed in 2021, there were many sponsorship opportunities for PSG. Fast forward to 2023, and Kang-in Lee might bring in new partnerships. South Korea’s Paris Baguette has announced a new marketing partnership with the Ligue 1 side to “strengthen its global brand awareness.”

The PSG sponsorship deal includes displaying Paris Baguette’s logo and advertising video at the Parc des Princes stadium. Additionally, the agreement consists of distributing Paris Baguette’s bakery products on matchdays, co-branded merchandise, and collaborative social media content. 

“We are pleased to enter into a partnership with the prestigious football club Paris Saint-Germain,” Hur Jin-soo, CEO of Paris Baguette, said.

“We will be able to deliver greater enjoyment and value to our customers and football fans across the world through collaboration between the food culture and sports based on Paris, a magnificent city, as motif.”

Paris Baguette, which reached 500 outlets outside of South Korea last month, currently operates five stores in France, all in Paris. Founded in 1988, Paris Baguette is a subsidiary of the South Korean food conglomerate SPC Group.

If Lee continues to perform at a high level, as he’s done since returning to PSG from the 2023 Asian Games, there might be more South Korean companies looking to get involved with PSG. 

Tags Kang-In Lee Lionel Messi
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