Paris Saint-Germain and Jordan Brand have had a relatively successful partnership. Furthermore, the relationship between the two parties won’t end anytime soon.
The company’s jump into kit-making has succeeded, and PSG will remain its flagship club. Sneaker News reports that the French giants and Jordan Brand will continue their partnership in 2024.
According to the report, an Air Jordan 1 Low OG collaboration is confirmed to drop next fall.
PSG and @jumpman23 will continue their partnership in 2024 🇫🇷 🏀
An Air Jordan 1 Low OG collaboration is confirmed to drop next Fall 🥖 pic.twitter.com/XZqc0UyBNR
— Sneaker News (@SneakerNews) October 31, 2023
PSG and Jordan Brand have been working together since 2018 in an exclusive deal. Jordan has been permitted to work only with PSG and no other football clubs.
The PSG and Jordan Brand collaboration has been responsible for some of the most anticipated releases, most extensive marketing campaigns, and a massive amount of hype in the football kit world over the past four seasons.
It will be interesting to see whether the Nike sub-brand continues to work exclusively with the Ligue 1 side or whether they might venture out and collaborate with other clubs under the Nike umbrella.
