Paris Saint-Germain continues to be a growing brand outside of the pitch. From Jordan Brand to Qatar Airways and many other sponsorships in between, there will keep growing as Audi wants to be part of this group.
Sports Zone reports that Audi wishes to become a PSG sponsor and has approached the club in this regard. The report doesn’t reveal how much the company is willing to pay and what type of sponsorship they want.
Nonetheless, the information does state that the German manufacturer would like Paris to participate in an Audi Cup every summer. Meanwhile, the club prefers to continue world tours, which are more financially attractive.
Audi souhaite devenir l’un des sponsors du PSG et s’est rapproché du club en ce sens ! 💶🇩🇪
Reste maintenant à trouver un terrain d’entente. Le constructeur allemand aimerait que le Paris participe à une Audi Cup chaque été, tandis que le club préfère continuer les tournées dans…
— Hadrien Grenier (@hadrien_grenier) October 15, 2023
As a result, it will be up to the two parties to find common ground. There will need compromises if these two want to hammer out an agreement.
It will be interesting to see if Audi wants a kit or stadium type of sponsorship. This news should be an interesting story to follow as the weeks pass and whether there’s any new information.
