Paris Saint-Germain forward Lionel Messi continues to grow his portfolio of sponsors outside of the pitch. The 34-year-old is partnering with Lays for a limited edition Greatest-Of-All-Time Cheese Flavor Series, the company announced in a press release.
The unique limited-edition packaging series contains fan-favorite, particularly cheese flavors available worldwide in select markets, starting with the U.S.’s Cheddar Jalapeño and Argentina’s Queso & Pimienta Caramelized Onion which are now available.
“I’ve worked with Lay’s for many years now, and of course been featured on their packaging. But this is new level,” Messi said. “I am so excited Lay’s was able to make this happen for fans and hope they can get their hands on one of Lay’s G.O.A.T. bags!”
Fans in the U.S. who would like to try this limited edition Lays flavor chip can purchase the product while supplies last at www.snacks.com. Lays are not a stranger to football as they’re a sponsor for the UEFA Champions League competition, and they want to continue their presence in football.
Furthermore, the snack company is premiering the hallmark of its global soccer campaign. This new creation will have fans joyfully pursuing along with a high-energy game in the streets that causes fans of the sport to question what is truly needed for a game, a ball, or a love of the game?
Messi and Lieke Martens join Lay’s “Grab the Moment” as they pass an imaginary ball through dives, tricks, and bites of the beloved chip, accepting all to partake in the game.
“We are kicking off another exciting UEFA Champions League season celebrating the joy and passion our fans show for the sport each year,” Sebnem Erim, VP of Marketing, Global Foods, PepsiCo, said.
“From bringing to life the hotly anticipated Lay’s G.O.A.T. limited-edition packaging and flavors to an imaginative creative that you just have to smile throughout, our goal this season is to celebrate our fans and bring them joy as they open a bag of Lay’s and get ready to watch a UEFA Champions League match at home or in the stadium.”