Paris Saint-Germain does many things right when it comes to marketing and apparel. The Jordan Brand collaboration has been a significant success for the capital club.
Les Parisiens have reached far beyond their supporters with the Jordan kits, apparel, and shoes. However, now the Ligue 1 giants are venturing into the throwback game as they’ve launched kits from their seasons in the 1990s.
PSG has indicated that it will frequently revisit the legendary retro models within the club to immerse themselves in memories and share them with the new generation of supporters; such is the purpose of this new range called HERITAGE.
