You Can Now Own a PSG-Branded Fly Fishing Box

These days, it seems like there isn’t anything Paris Saint-Germain won’t put their logo and colors on, including fly fishing flies.

On Thursday, the club announced on their official website the latest release from #PSGLimited, a PSG fly fishing box designed by several experts in the sport.

According to the press release, the flies were “conceived with football characteristics in mind.” There are five flies in total (Nymph, Streamer, Tropical Fly, Butterfly, and Victorian Fly) and the box went on sale on July 16, for €240. If you’re into fly fishing and PSG, act fast as there are only 100 boxes to go around.

Hopefully, on the pitch, PSG can reel in “the big one” and win the first UEFA Champions League title in club history when the competition resumes next month.

In recent weeks, there have been several interesting collaborations announced by Les Parisiens, including a folding chair for traveling and hiking, a paddleboard, and an electric motorbike. In addition to generating revenue, these partnerships help PSG stand out as a lifestyle brand and not just a football club. In that aspect, they lead just about every other club in world football.

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