Ligue 1 is undergoing a makeover as Uber Eats becomes the primary sponsor for France’s top-flight league starting in July.
As a result, a new logo is coming in as part of the new look. However, after introducing it on a video through social media, the simple design leaves much to be desired.
Understandably, a new sponsor would prefer a different look to go with their brand, but I liked the old logo. A football made up of the Ligue 1 trophy was clever. This new design for Uber Eats is plain and straightforward, nothing creative to it.
What does everyone think of the new look for Ligue 1?
Nouvelle saison, nouvelle histoire, nouvelle identité ! pic.twitter.com/u8X7nvkb60
— Ligue de Football Professionnel (@LFPfr) June 19, 2020
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