Amiens Leaked the New Ligue 1 Logo and It’s Stunning

Almost a year ago, it was announced that Uber Eats would replace Conforama as the title sponsor for Ligue 1 and now, we have a good idea of what the new logo will look like.

Following the news that Amiens SC escaped relegation and will remain in Ligue 1, they accidentally tweeted out a graphic that showed the redesigned logo. The tweet has since been deleted by screenshots are forever.

Amiens Tweet

Ligue 1 Logo

CulturePSG.com

The Conforama logo was fine but this new minimalist design is perfect for what will certainly be a new era of Ligue 1 football following the coronavirus pandemic.

Having Uber Eats as the sponsor will always invite ridicule, especially when Domino’s sponsors Ligue 2, but I would rather have an innovative tech company represent my league than a soulless bank like Barclays.

The most important thing to remember is the finances. Uber Eats will pay the Ligue de Football Professionnel (LFP) a reported €32 million over two years, which is the duration of the contract. That’s an improvement over the €20 million Conforama paid.

My favorite part of the deal is the fact that an Uber driver will deliver the match ball for every game. That’s what I call innovation.

According to Culture PSG, Ligue 1 will officially make the change from Conforama to Uber Eats on July 1.

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Tags Amiens SC Ligue 1