PSG Replaces Jersey Sponsor With Message to China in Match Against Bordeaux

Revealed before kickoff via social media, Paris Saint-Germain will wear special jerseys against Girondins de Bordeaux on Sunday night at the Parc des Princes.

The front of the shirts will display the phrase, “Stay Strong China,” in both Mandarin and English.

As you know, the coronavirus has had a devastating impact on the country and this is one way for PSG to let their fans there know that they’re thinking about them during this crisis.

The last two summers, PSG has toured in Asia and along with the United States, it’s a market they are keen to engage with.

Replacing a jersey sponsor is a big deal, which is why you rarely see clubs do it. The last time PSG made a change like this was when they replaced the Fly Emirates logo with a depiction of the Notre-Dame de Paris last April following the devastating fire to the historic structure.

FRANCK FIFE/AFP via Getty Images

Paris Saint-Germain defeated Bordeaux 1-0 last September and will be looking for another victory following their defeat to Borussia Dortmund last Tuesday in the UEFA Champions League.

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Tags Bordeaux Kit Ligue 1
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