Do you have millions of Euros laying around and not sure what to do with it? Well, you could purchase naming rights to Paris Saint-Germain’s stadium, the Parc des Princes.
Revealed on Thursday, PSG launched a website (http://namingpartner.psg.fr/fr) touting all of the wonderful aspects of the Parc des Princes and the new training center set to open in Poissy in hopes of enticing a company to purchase the naming rights.
This isn’t the first time we’ve heard the club was interested in adding a sponsor to the name of their famous stadium. Reported by ESPN, the club has been looking for additional revenue sources and there’s perhaps none bigger than the stadium’s name.
The Parc des Princes side of the site focuses on the historical importance of the stadium and the experience it has become in recent years. The location of PSG’s home, “At The Heart of the City of Light” as the site displays, is the major selling point to potential advertisers. The club’s attendance record, an average of more than 47,000 per game, is certainly enticing as well.
On the other side of the site, the under-construction training center is highlighted and it looks incredible. Every team that is part of the PSG empire (youth academy, handball, judo, men, and women) will be housed in the state of the art complex. Paris is already known as one of the most talent-rich cities in the world when it comes to young footballers and this facility will only entice more of them to train with PSG and hopefully work their way up to the first team.
From an advertiser point of view, the massive amount of training sessions (more than 200 per season) means their brand will be front and center in photos and videos posted on social media and elsewhere.
It’s an exciting opportunity for the club to generate more revenue and transition into a self-sustaining club that can develop world-class talent instead of buying it. The video of the training facility alone should scare every top club in Europe.
As pointed out by Culture PSG, some are already speculating that American Express will be the title sponsor of the Parc des Princes. I was hoping for a French company, Air France would nice, or even Air Jordan given PSG is the only football club in the world with Jordan Brand kits. Check us out on Twitter and let us know which brand you hope purchases the naming rights to the Parc des Princes and training center.
What company should buy the naming rights to the Parc des Princes? https://t.co/NJ9urpYQVa
— PSG Talk (@PSGTalk) November 21, 2019
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