A couple of days ago, news surfaced that Paris Saint-Germain is looking at naming rights for Parc des Princes and the new training center set to open in Poissy.
With sports clubs around the world making income off the naming rights to the arenas and stadiums they own, PSG is weighing their options if they can cash in on this market.
The Parc is one of those stadiums with a unique name, far from the contamination of the corporate world. However, with the high-dollar transfers for players and their wages, extra income might be necessary especially with Financial Fair Play always looming. In the United States, even teams with traditional names to their stadiums are weighing their naming options.
For example, in Major League Baseball, the Los Angeles Dodgers play at Dodger Stadium. The stadium has always held the team’s name; never once has it changed since it opened in 1962. While the team has kept the tradition going, times have changed. Player salaries continue to increase, so the Dodgers are looking for more income. As a result, the team is considering changing the name to include a sponsor, according to the Los Angeles Times.
Back to PSG, traditionalists will continue to refer to the stadium as the Parc rather than the sponsor named stadium. Over the last couple of years, PSG has brought in numerous new sponsors, including electric bikes, but none have come at the cost of its history. The last time the club made a significant change to its identity was with the crest when the switched from Louis XIV’s cradle to the fleur-de-lis.
PSG Talk wrote a piece back in 2016 concerning the thought of the club ditching their history. Whatever the club decides to do, the supporters will always refer to the stadium as the Parc. Despite that, some people are having fun with the potential naming rights others want nothing to do with the change.
Here are some of the reaction on Twitter:
100%, I'm happy to play in the "Air France stadium" if it means we get one extra signing every summer.
— Angus (@PSGAJ) November 21, 2019
the only naming we want pic.twitter.com/5LLtG8q4X0
— 🤖MR. ROBOT PROPAGANDA 🤖 (@gueye_pride) November 21, 2019
Air France, YSL, it should be as high end a brand as they can get because the Parc deserves to keep it's class.
— Marc Damon (@MarcDamon1) November 21, 2019
Le PSG a lancé un site internet pour le naming du Parc des Princes et son futur centre d'entraînement à Poissy.
Le site : https://t.co/ZWOLvDKRNy
— Actu Foot (@ActuFoot_) November 21, 2019
American Express Parc des Princes, Although it is renowned, we will continue to call it the Parc des Princes just like the Camp des Loges
— Clem (@PSGCIem) November 22, 2019
American Express Parc des Princes is rumored. I’m voting for Air France.
It must be very extra.
— J’ai honte🤷🏿♂️ (@lordsebofficiel) November 22, 2019
— Paris SG (@PSGFC_1970) November 22, 2019
— François Denat (@francoisdenat) November 22, 2019
— ⚜Qutchpaul ⚜🗼 (@Qutchpaul) November 22, 2019
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